With the redesign came a 'clean sheet' and we approached this with an opportunity to create something inspiring and user-friendly, and heavily CSS focused. LIVING was to be perceived as a glamourous and exciting site portal that would be fast-loading, legible and intuitive.
The rebranding, performed by Red Bee Media gave us a number of tools to work with, namely the LIVING 'cut-out' logo, there choice for the secondary font and of course the high-definition image quality.
The colour-coding of the sections, gives each their individual flavour and also helps the user then navigating.
With a friendly, sleek design, LIVING users can find both interesting written and high-definition video content and comment on their favourite channels and shows.