JIM TEBBS - Designer

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Strategic Learning Dimensions - Corporate Identity

The brief was to create a strong, uncomplicated brand image for Strategic Dimensions Learning a leading UK firm in Executive Search. Associate company to Strategic Dimensions, The SDL branding needed to retain elements of this unison while becoming far enough detatched to represent itself as its own entity.

For the chosen design a layered approach was taken, unifying the strength and prestige of the colour with use of the san-serif font and simplistic graphical element, to provide SDL with a strong, memorable symbol that they can be proud of.

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