As the customers first exposure to the portal, possibly the internet, it is vital that the welcome pages were eye-catching and informative.
It was key to provide the user with an interesting, and fun familiarity with the Virgin Media portal, something that the original welcome screens failed to deliver, and keep all the content above the dreaded fold.
The end result is an elegant, self-contained micro-site that coaxes the user through necessary content prior to their first web experience with Virgin Media.