With the launch of new products, Virgin.Net needed to promote them in a whole new light. This included the product pages and a fresh visual representation of the key points of interest.
Using the Brands' 'Red', glossy spheres arranged in different orders depending on the product were the method of delivering each KPI's.
With the gentle tones of the page and reserved use of red in the page the spheres possessed a 3 dimensional and very tactile quality that drove home the importance of the message to the user.